Are you happy with the current performance of your online advertising strategy? Perhaps it is underperforming because it is not up to date. The trends in this field are constantly changing and you need to keep up. Find out what you have to do to be successful in 2014.Organic AdvertisingThe modern internet users search for attractive, informative and entertaining content. This makes them less likely to click on ads. That is why content has been integrated with online advertising. This strategy has been around for quite some time, but has currently gained full speed due to the every growing popularity of the social networks.This technique is all about creating content, which internet users are likely to share. In the content, you can mention your product and company and place a link to your website. It is up to you to decide on how to integrate the ad element. Just do not make it too flashy or too persistent.
You should exploit as many of the opportunities for online advertising as possible. You should definitely keep a blog with interesting posts and share them over the social networks. Posting frequently on Facebook is important as well.You will benefit greatly from using Google+ for marketing. You can integrate visual and video content into your strategy as well. These are considered to be more expensive, but social networks such as Pinterest, Instagram and YouTube are getting ever greater number of users and become more profitable for marketers.Going MobileCurrently, over 50% of the people in the Western world use connected mobile devices. The use of smartphones and tablets is expected to increase even further. Most people use these devices for browsing the web, chatting with friends and buying products. It has been estimated that 1 in 10 users shops via their mobile phone.This trend will gain even greater speed in the coming years. That is why it is essential for every business to have a mobile website. The online mobile ads are gaining huge speed as well. The search ads and the image ads are the most popular and the most affordable for the average business. They produce similar and sometimes better results compared to traditional online ads.
You can also use ads, which are integrated into mobile applications. When a person uses a particular app, your ad will appear on the screen. This is highly effective for target marketing. You can integrate mobile advertising into traditional campaigns if you run an offline business. The most popular strategy for this is the use of QR codes.You should definitely follow these trends when devising your online advertising strategy as they are here to stay.